Marketing Mix for U.S.A car market Chery Cars China Essay

Marketing Mix for U.S.A car market Chery Cars China - Essay Example Strategic Planning: A strategy outlines the game plan of an organisation for its success. An effective marketing plan requires sound strategic planning at many levels in an organisation. At the top level and mid level planners deal with the strategic decisions which focus on long term development of the product (Kapferer, 2008, p. 182). Research and Analysis: Strategic planning is dependent on availability and interpretation of information and hence it is considered to be the lifeblood of an organisation. Thus it is important for marketing planners to have right information for making right product. Thus marketers regularly conduct and analyze the opinions, needs and attitudes of their customers. In addition to it, there is internal analysis and external analysis for getting useful information for the company (Chery, 2014, p. 1). Developing Competitive Advantage: Competitive advantage is important to set the tone or strategic focus of the entire marketing program. With this the firm can offer customers a compelling reason for them to purchase their product. Without competitive advantage, the company and its products are just like any other company offer commoditized products (Jobber, 2012, p. 172). Product: Product is developed to meet the needs and demands of the consumers. It must be developed at the right level of quality to meet the present and future needs. Thus the perfect product must create value for the consumer and it is not necessary for a product to be tangible. Price: The price of a product is actually the perceived price of the product in the eyes of the customers. A company must make the price competitive, not necessarily the cheapest. A company can compete with large companies by offering better value to the customers for their money (Henry, 2008, p. 112). Place: The place indicates the location where customers buy their products. It is crucial for a company to make the

Leonardo Da Vinci - a Worshipper of Nature's Divine Order Essay

Leonardo Da Vinci - a Worshipper of Nature's Divine Order - Essay Example Leonardo's name was actually Leonardo di Ser Piero da Vinci, though he was known throughout his life as Leonardo or Leonardo Ser Piero. 'Da Vinci' is simply a reference to the Tuscan village in which he was born. Referring to him as 'Da Vinci' is a little like referring to Field Marshal Bernard Montgomery of Alamein as 'Of Alamein'or Joan of Arc as 'Of Arc'. It is strange that Brown calls him 'Da Vinci' consistently, despite the fact he apparently studied art in Seville and his wife is supposedly an art historian.The life and work of Leonardo, the archetypical 'Renaissance Man' for whom no branch of knowledge was allowed to remain a closed book, has proved endlessly fascinating to later generations. At one time he was known only as a painter, although many of his works by other hands were unknown and a number of inferior works by other hands were wrongly attributed to him. The full, amazing extent of his genius emerged only in quite recent times with the rediscovery of his notebooks and drawings. For a time, even Leonardo the painter seemed to be submerged by the weight of his new reputation as a scientist. Some readjustment has taken place since then. As a scientist and engineer, Leonardo's achievements, though staggering enough, have proved to be a shade less novel than once we thought, while at the same time a succession of brilliant art historians, beginning with Bernhard Berenson and Kenneth Clark, has made us far more knowledgeable about his art. Though Leonardo would have jibbed at such a judgment, he was and is, first and foremost a great painter; a man whose output was tiny compared with other geniuses of his time (a Michelangelo, a Raphael, a Titian) yet included possibly the two most famous paintings in history, the Mona Lisa and the Last Supper.